Tracebud AS — farmer-first field data for program data readiness

I started Tracebud because farm evidence is still too expensive and fragmented. Too many smallholders stay shut out of better markets and support, while coffee and cocoa producers often live below the poverty line and capture only a thin slice of the chain’s value. I wanted to change that.

Compliance, certification and origin programmes usually need the same farm facts, yet run as separate, consultant-heavy projects. That makes it hard for small and medium organisations along the agri-food chain to start themselves.

If smallholders stay connected to every actor in the chain, support can flow back and practices can improve. But the digital infrastructure for that did not really exist.

I come from farming families on both sides: my mother’s in France and my father’s in Canada. After a master’s in business, Cambridge sustainability training, and earlier work on biodiversity monitoring, I founded Tracebud in Oslo to improve smallholder livelihoods and make land more resilient.

In practice, that means self-serve infrastructure for the agri-food chain: capture once at origin (including offline), then reuse the same records through cooperatives, facilities, exporters, importers, brands and agencies. Chain of custody keeps lots linked to contributing plots; cascading requests ask each link only for what is missing. We ship EUDR evidence paths first in open beta; other programmes can mould from that same spine with co-build partners.